About Stream TV Advertising Summit
This summit will cover the latest in the CTV advertising industry including current trends, growing opportunities and key challenges faced by advertisers. Attendees will hear the latest solutions in the new CTV advertising era from measurement and intelligent targeting to brand sustainability, buyer experience and the best strategies to make the most of the growth of the CTV opportunities.
AGENDA
TUESDAY, AUGUST 22
11:00 AM - 11:45 AM ET
Inside the 2023 Streaming Landscape– What Advertisers Should Keep an Eye On
After a turbulent 2022, the advertising industry has entered a very exciting era, where opportunities scale as the consumer paradigm continues to shift towards AVOD and FAST services, increasing options for targeted advertising, engagement, and measurement. During this session, industry leaders will take a closer look at how the streaming market is set to shift in 2023 and beyond, and how digital advertisers stand to benefit. What can the industry expect regarding universal standards to drive ad-buying efficiency in the streaming landscape? What should streaming platforms be doing to survive the current paradigm shift and how is this likely to play out in the years to come? Going into the second half of 2023, what are the predictions ahead for streaming and CTV? What can brands do to prepare in the coming year? Will live sports be the future gem of streaming?
Panel Discussion | Moderator: Paul Erickson, Principal, Erickson Strategy + Insights LLC / Panelists: Darren Olive, President, Ad Sales, Crackle Connex / Katina Papas Wachter, Head of Ad Revenue Strategy, The Roku Channel / Jeff Imberman, Head of Global Sales, Tastemade / James Smith, EVP, Programmatic and Ad Sales, Amagi/ Dave Kersey, Chief Media Officer, GSD&M (Omnicron)
AGENDA
TUESDAY, AUGUST 22
1:00 PM - 1:45 PM ET
Will Unified Measurement be the Key to CTV Advertising?
With more viewing and ad dollars going to ad-supported streaming and connected TV, measurement will likely be a key issue for years to come. Advertisers are now more than ever focused on ROAS, demanding insight into actual outcomes of their campaigns, which makes the shift to measuring all the more important. During this session, industry leaders will discuss what the future of measurement will hold? Is unified measurement in the foreseeable future possible? Who would benefit the most from having this kind of metric? What does success or “ad effectiveness” look like today? Will it come down to all-in one solution?
Panel Discussion | Moderator: Brian Mahony, CEO, Trender Research/OTT Executive Community / Panelists: Jose Moreira, General Manager, Advanced TV Analytics, DISH Media / Kent Tseng, Vice President, Product Management, TelevisaUnivision / Dave Kersey, Chief Media Officer, GSD&M (Omnicron)
AGENDA
WEDNESDAY, AUGUST 23
11:00 AM - 12:00 PM ET
Winning the Ad Game: Targeting, Tech and Beyond
With the growing viewership over streaming platforms in recent years, advertisers are now focusing highly on data-driven advertising. Data-driven advertising has resulted is the primary choice to advertise precisely and draw audience behavioral patterns. During this session, seasoned professionals will shed light on the latest trends and developments, highlighting how brands can leverage the power of precise targeting and innovative technologies to optimize their advertising campaigns and reach their desired audiences. How can data-driven targeting and audience segmentation be harnessed to create immersive, personalized, and highly engaging ad experiences for consumers? What effect will emerging technologies, such as artificial intelligence, augmented reality, and virtual reality, have on the future of advertising? Will targeting and personalization win the Ad game?
11:00AM – 11:15AM – Fireside Chat | Moderator: Kelsey Sutton, Deputy Editor, Marketing Brew, Morning Brew Speaker: Danielle Carney, Head of NFL Sales, Amazon
11:15AM – 12:00PM – Panel Discussion | Moderator: Mike Nagle, GM of Streaming/Senior Director of OTT Distribution & Partnerships, Gannett USA Today Networks / Panelists: Alex Boras, Commercial Platform Lead, Samsung Ads / Jennifer Hess, Vice President, Ad Operations, Fubo / Aulden Kaye, Head of Ad Partnerships, Philo / Rose McGovern, Head of Programmatic and Digital Ad Sales, DIRECTV Advertising / Steve Sklar, VP of Advertising & Monetization, Frndly TV
AGENDA
WEDNESDAY, AUGUST 23
1:00 PM - 1:45 PM ET
Staying Ahead of the Addressable TV Curve
While the opportunities in addressable TV are vast, there are still many challenges and considerations associated with this emerging advertising format. There are technical and logistical challenges to implementing addressable TV campaign, including data privacy, infrastructure requirements, and measurement methodologies. Furthermore, can programmatic advertising help to ensure addressable advertising protects the viewer experience and does not run the risk of damaging the brand and platform reputation? Understanding these factors will enable advertisers to stay ahead of the curve and leverage the full potential of addressable TV advertising.
Panel Discussion | Moderator: Brian Mahony, CEO, Trender Research/OTT Executive Community / Panelists: Esther Maguire, Head of Product Marketing & Strategy, LG Ad Solutions / Steve Silvestri, SVP, Advanced Advertising, Warner Bros. Discovery / Kevin Weigand, Director, Video Innovation, Dentsu Media US / Julian Zilberbrand, EVP Advanced Media, Paramount