About Stream TV FAST Summit
As traditional TV viewership declines and streaming services continue to gain popularity, FAST TV has emerged as a pivotal model for content distribution and revenue generation. With a staggering 55% of consumers utilizing at least one FAST service last year, and revenue increasing twenty-fold between 2019 and 2022, FAST services are poised to transform how audiences consume and engage with content.
Join the inaugural StreamTV Fast Summit for an insightful virtual program, where industry leaders will share their expertise and vision for the future of FAST TV. Hear first-hand from leading programming experts and content executives on key innovative content distribution strategies, lucrative monetization opportunities and key programming tactics keeping viewers hooked with engaging content and tailored experiences, ensuring a seamless and captivating viewing journey.
AGENDA
WEDNESDAY, OCTOBER 18
11:00 AM - 12:00 PM ET
Accelerating into the Future: The Evolving FAST TV Industry, Trends, and Audience Preferences
FAST has come a long way in the last 5 years, as the audience size has grown, so has the viewing experience, performance, and audience appetite. As the industry continues to mature, FAST providers are moving away from the ‘bucket of stuff’ channels to meticulously curated schedules and channels, designed to captivate their viewers effectively. But, as the winds of the streaming landscape keep shifting, it is crucial for providers to stay ahead of the game. During this session, industry experts delve in the latest market data, user preferences, and technological advancements that are shaping the future of FAST TV. What are the key areas that will see further development? What can we anticipate in the next 2 years based on the trajectory of audience viewership trends? As viewers' preferences keep rapidly evolving, how can providers leverage technology to adapt and meet their audience's changing needs?
11:00 AM - 11:15 AM | Keynote: The Future of Advertising in a Streaming TV World
Keynote Speaker: Jon Giegengack, Founder and Principal, Hub Entertainment Research
Abstract: Netflix’s success with ad-free streaming convinced many that consumers would never watch ads on TV again unless they had no other option. But things have unfolded differently today more consumers watch ad-supported content, and as the cost of streaming increases greater numbers are choosing ad-supported platforms that let them save money. In this presentation, you’ll see Hub’s latest data on…
- Who uses ad-supported TV (hint: not who you would expect)
- Which free and paid platforms are growing fastest
- Which attributes of the ad experience have the greatest impact on user satisfaction and retention
11:15 AM - 12:00 PM | Panel Discussion
Moderator: Paul Erickson, Principal, Erickson Strategy + Insights LLC / Panelist: Philippe Guelton, Chief Revenue Officer, Chicken Soup for the Soul Entertainment / Rachel Silver, Founder & CEO, Love Stories TV / Rashaun Hall, VP, Digital Strategy, Fuse Media
AGENDA
WEDNESDAY, OCTOBER 18
1:00 PM - 2:00PM ET
Unlocking Success in FAST Channel Distribution: Curation Strategies, Scheduling, Playout Systems
In a highly competitive and dynamic market, a well-crafted FAST channel distribution strategy could be the key to success. To stand out from the bunch, top-notch content needs to be packaged and scheduled to high standards across a diverse range of platforms. Thoughtfully curated schedules and channels have proven instrumental in engaging and retaining audiences. But, what is the best formula to incorporate data and viewership into program scheduling? What Is the key programming and a well-balanced distribution strategy? Owned-and-operated channels versus licensed content? How can AI to improve scheduling and personalization? what is the right playout system to keep up with content performance goals? Can the right playout system be the key to a successful channel distribution strategy?
1:00 PM - 1:15 PM ET | Fireside Chat
Moderator: Kelsey Sutton, Deputy Editor, Morning Brew / Erick Opeka, Chief Strategy Officer and President, Cineverse
1:15PM - 2:00 PM ET | Panel Discussion
Moderator: Alan Wolk, Co-Founder/Lead Analyst, TVREV / Panelists: Stuart McLean, CEO, FAST Studios / Madhu Somasundaram, Director of Programming + Operations, Vizio / Jonathon Barbato, Co-CEO, Best Ever Channels / Ken Reiner, VP of Content Acquisition, Cowboy Way Channel
AGENDA
THURSDAY, OCTOBER 19
11:00 AM - 12:00 PM ET
Striking the Perfect Balance: Blending Data-Informed Programming with Personalization in the FAST Environment
Personalization strategy is becoming increasingly crucial for today’s content teams. Analyzing the habits and tastes of viewers, can not only facilitate media brands a way to personalize linear channels and offer a better viewing experience for its users but also provide a chance to attract niche audiences, thereby boosting ad effectiveness, targeting and revenue. FAST personalization has the potential to bring together the reach of traditional linear television programming with the unique ability to precisely target content and advertising. However, finding the perfect programming balance between a data-informed approach and personalized content presents its own set of challenges. Does a personalized viewing experience truly translate to loyal watchers in the FAST space? How can personalized content be done at scale? How can data inform the personification of ads themselves?
11:00 AM - 11:15 AM | Keynote Title: Curating the Best of British: How BBC Studios blends data-informed programming with customization in the FAST Environment.
Keynote Speaker: Beth Anderson, SVP/General Manager, FAST Channels, BBC Studios Americas Inc.
Abstract: Personalization strategy is becoming increasingly crucial for today’s content teams. Analyzing the habits and tastes of viewers can not only facilitate media brands a way to personalize linear channels and offer a better viewing experience for its users but also provide a chance to attract niche audiences, thereby boosting ad effectiveness, targeting and revenue. Taking a personal approach to FAST, customizing offerings on platforms and in markets, is opening fresh avenues for access to BBC Studios programming, bringing together the reach of traditional linear television programming with the unique ability to precisely curate content in a way that appeals to audiences and advertisers alike. However, finding the perfect programming balance between a data-informed approach and personalized content presents its own set of challenges. Does a personalized viewing experience truly translate to loyal watchers in the FAST space? How can personalized content be done at scale? How can data inform the personification of ads themselves?
11:15 AM - 12:00 PM | Panel Discussion
Moderator: Colin Dixon, Chief Analyst & Founder, nScreenMedia / Panelists: Scott Emmer, Development and Programming Executive, Independent Consultant / Bruno Giner, VP of Sales, Product Analytics, NPAW / Matt Lathrop, Sr. Director, Content Strategy & Audience Development, National Football League – NFL Media