AGENDA
TUESDAY, FEBRUARY 22
11:00AM-11:45AM ET:
AD SUPPORTED GROWTH DEEP DIVE: THE KEYS TO BUILDING (AND MONETIZING) A LOYAL AUDIENCE
With the subscription market showing signs of maturation over the past year, the rush towards ad supported services was in full gear. However, competition amongst free ad supported services has grown fierce as well, with early device agnostic leaders, now having to compete with Smart TVs and STBs that have all seemingly launched their own services. Amongst all of the noise, where is there opportunity for growth and differentiation? Does it make sense for channel providers and content owners to work with every platform in the marketplace, or are there only a few services that are worth the time and energy of legal/tech departments? Last but not least, how can ad inventory be more efficiently managed to monetize growing engagement levels across the ecosystem?
AGENDA
11:00AM-11:45AM ET: Panel
AGENDA
TUESDAY, FEBRUARY 22
1:00PM-2:00PM ET:
OTT SUBSCRIPTION GROWTH DEEP DIVE: FINDING AND ACQUIRING THE NEXT MILLION SUBS
Long gone are the days of hockey stick growth for Subscription services in the US. With so much competition in the market, the fight for the next million subscribers is more intense than ever. How are SVODs planning on raising their subscriber totals in 2022? What pricing, packaging, and discount techniques are working? To what extent should Smart TVs, STBs, and “channels” programs be relied upon for growth? And are consumers ready to return to longer term contracts at a discount?
AGENDA
1:00PM-1:20PM ET: Keynote with Jon Goodstadt, Roku's Head of Global Ad Sales, Media & Entertainment
1:20PM-2:00PM ET: Panel
AGENDA
WEDNESDAY, FEBRUARY 23
11:00AM-11:45AM ET:
SLICING AND DICING: PROGRAMMING DISTRIBUTION IN THE NEW MULTI PLATFORM WORLD
One of the biggest challenges of 2022 for entertainment companies is balancing their content portfolios. On the one hand, the industry is clearly moving toward streaming, so budget and resources need to be appropriately aligned with their D2C efforts. On the other hand, the Cable TV ecosystem is still driving the lions share of profits, so partnerships with MVPD’s still need to be prioritized. The result is a fragmented ecosystem that is challenging for content providers to support, and conversely difficult for viewers to find the programs that they want to watch. How can content providers best navigate through the times? How can social networks and emerging platforms like Fortnite, Roblox, and Twitch be used?
AGENDA
11:00AM-11:45AM ET: Panel
AGENDA
WEDNESDAY, FEBRUARY 23
1:00PM-2:00PM ET:
FIGHTING CHURN: STRATEGIES FOR DRIVING ENGAGEMENT
It goes without saying that the more a user engages with a streaming service, the more likely they are to stick around. What are the key engagement metrics that organizations are paying attention to? What is possible with contextualization and personalization today, and where is the industry heading? What is the best formula for re engaging users that have gone quiet?
AGENDA
1:00PM-1:20PM ET: Fireside Chat with Laura Palmer, SHOWTIME's Senior Vice President, Distributor Marketing and Moderator: Randy Ahn, Roku's Head of SVOD, The Roku Channel
1:20PM-2:00PM ET: Panel
THURSDAY, FEBRUARY 24
12:30PM-2:00PM ET:
NEWLY ADDED: PRODUCT AND UX MEETUP
Presented by: TiVo
This Meetup is meant for attendees in product and UX to meet peers at other services via a series of breakouts and one-to-one speed dating style meetings. Indicate your interest in participating via the registration form if your company type includes content provider, media & entertainment, service provider, or device/network equipment manufacturer. Already registered and interested in participating? Contact us to get added to the list!
