About StreamTV Growth Summit
The StreamTV Growth Summit returns featuring a comprehensive agenda that delves into the dynamic evolution of the streaming landscape. The engaging sessions offer a nuanced overview of key growth areas in the industry. Explore the future of OTT with valuable insights into distribution and partnership strategies, navigating the continued rise of FAST channels, and discovering optimal monetization strategies for content providers. Take a deep dive into the intricate subscriber behavior patterns, choices, and triggers, providing a foundation for crafting effective retention and engagement strategies.
TUESDAY, FEBRUARY 20
11:00 AM - 11:45 AM ET
Charting the OTT Frontier: A Look at Distribution Strategies, Partnerships and Evolving Services
Despite the recent talk about a slowdown in growth, tthe OTT industry is still forecasted to keep growing in the coming years, reaching 4.2 billion users globally by 2027, according to Statista research. To remain competitive and stay ahead, the strategy employed by OTT service providers must evolve continuously, adapting to the shifting of consumer demands. During this session, industry leaders will look at the future of OTT, key content distribution strategies, emerging partnership models and the opportunities in evolving services like sports streaming. What does the future hold for content bundling, and what are the potential benefits and ideal candidates for strategic partnerships? What is the approach to live sports streaming? What key factors are driving the OTT adoption of sport streaming?
11:00 AM - 11:45 AM ET Panel Discussions | Moderator: Bob Gold, CEO & President, Bob Gold & Associates / Panelists: Karen Babcock, Vice President, Strategy & Partnerships, Comcast Advertising / Matthew Van Houten, SVP, Product, Operations and Business Development, DIRECTV Advertising / Amy Geary, Senior Vice President, Content Distribution, NBCUniversal / Christopher Phillips, Senior Director, Advanced R&D, Adeia
TUESDAY, FEBRUARY 20
1:00 PM - 2:00 PM ET
The Unstoppable Rise of FAST Channels: Growth, Opportunities and Monetization Strategies
Fast channels are quickly increasing in popularity worldwide, for consumers, it is paving the way to a superior user experience, seamlessly merging the perks of streaming with the familiarity of TV ads. For content and video service providers, it raises unprecedented opportunities for differentiation, audience reach, and an innovative way to monetize their content. During this insightful session, industry leaders will examine how offering FAST channels are becoming strategic for platforms, enabling effective competition, broader audience engagement, and a way to expand their content offerings and drive subscriptions. What is the predicted impact that FAST channels will have on the future of digital media? What is the potential of niche FAST channels? How can advertisers benefit from the FAST opportunity? What potential speed bumps can be expected when developing a FAST channel strategy?
1:00 PM - 1:15 PM ET Partner Keynote | Speaker: Kevin Parks, VP, Global Field Engineering, Zixi
1:15 PM - 2:00 PM ET Panel Discussions | Moderator: Reed Kiely, Director, Data Insights & Trends, VAB / Panelists: Jonathon Barbato, Co-CEO, Best Ever Channels / Patrick Courtney, Head of Streaming & Business Development, Fuse Media / Evan Bregman, General Manager, Streaming, Tastemade / Jonas Blank, Senior Vice President, Business & Legal Affairs, NBCUniversal / Chaitanya Kamisetty, Engineering Lead, Google TV, Google
WEDNESDAY, FEBRUARY 21
11:00 AM - 12:00 PM ET
The Evolution of the Subscriber: A Deep Dive into Consumer Choice, Churn Triggers, and Drivers of Engagement
After years of a streaming boom, the dynamics of the industry are undergoing a notable change of pace. The video streaming landscape has evolved into a highly competitive arena, signaling indications of market saturation. Subscribers find themselves navigating a crowded, fragmented, and costly streaming terrain resulting in reduced streaming hours and increased churn rates. Now, more than ever, streaming platforms face the challenge of finding innovative strategies to captivate audiences, proactively tackle subscriber churn and reengage their user base. In this session, experts will discuss key factors driving consumer patterns and explore how platforms can leverage content, data insights, and membership perks for lasting subscriber loyalty. What strategies are effective for retaining subscribers in this evolving landscape? How can data insights help platforms better match content and advertisers to specific audience segments? Can personalization happen at scale? What role do tech innovations have on understanding user behavior, engagement and content discovery?
11:00 AM - 11:15 AM ET Partner Keynote | Speaker: Sebastian Braun, SVP Product, 24i
11:15 AM - 12:00 PM ET Panel Discussions | Moderator: Paul Erickson, Principal, Erickson Strategy + Insights LLC / Panelist: David Williams, SVP & GMP of Channels, pocket.watch / Jason Harvey, SVP, Programming Strategy, Business Operations and Subscriber Growth, BET+